The Sleep Zone campaign was launched as a one-stop hub for customers to find the perfect bedding products for them, if they struggled with or needed better quality sleep.

The Sleep Zone hub featured two room sets, one for adults and another for children, that gave tips and advice to improve sleep via interactive jQuery hotspot functionality. The main campaign products were presented to the customer with an additional twelve sub-listers, divided into four main categories. These were accessible by selecting a sleep issue from the menu.